thumbnail image
  • Home
  • About Me
  • Traditional
  • Web / Social
  • Photo / Print
  • User Experience
  • Program Specials
  • Connect
  • …  
    • Home
    • About Me
    • Traditional
    • Web / Social
    • Photo / Print
    • User Experience
    • Program Specials
    • Connect
  • Home
  • About Me
  • Traditional
  • Web / Social
  • Photo / Print
  • User Experience
  • Program Specials
  • Connect
  • …  
    • Home
    • About Me
    • Traditional
    • Web / Social
    • Photo / Print
    • User Experience
    • Program Specials
    • Connect
  • MAYRA HOUSEKNECHT

    Executive Integrated Producer / Creative Content Consultant / Production Leader

  • About Me

    Accomplished leader, producer, and creative consultant with over 25 years of advertising and production expertise. Clients have spanned entertainment, pharma, healthcare, CPG, automotive, fashion/retail, beauty, beverages, financial, insurance, mobile, spirits, hospitality, and QSRs.

    2021 - Current

    Freelance/Contract Executive Producer /Creative Production Consultant/

    Head of Production

    Los Angeles | New York | Dallas | Florida

     

    I work with agencies and brands directly to produce effective storytelling content for any platform and channel. I also serve as a department head/leader to develop and establish production processes, as well as consult on internal organization matters.

     

    2019 - 2021

    VP, Head of Integrated Production

    Fishawack Health

    Los Angeles | San Diego

     

    Established the agency's first production department. Created processes and educated agency staff and clients on production processes. Hired and trained production staff.

    Responsible for initiating, maintaining, and managing all production-related projects, as well as directing and coordinating the day-to-day efforts on assigned accounts.

    Clients included: Johnson&Johnson, Bausch&Lomb, Ortho-Dermtologics, Edwards Life Sciences

     

    2017 - 2018

    Head of Integrated Content Production (Contracted Consultant)

    Gallegos United/United Collective

    Huntington Beach, CA

     

    Led the production team, content creators, and experiential and post-production division for Gallegos United and

    United Collective partner agencies.

    Additionally, I managed the company’s live-action production studio arm, JPG.

    Clients included: Comcast, KIA automotive, Chick-Fil-A, Turbo Tax, California Milk Processor Board

     

    2012 - 2017

    Content Production Director

    The Walt Disney Company / Disney Destinations Global Marketing

    Glendale, CA

     

    Managed integrated content development for Disney destination properties and other Disney brands. Provided leadership in all aspects of production for internal and external projects. Led production teams in both CA and FL, as well as internationally.

     

    2010 - 2011

    Independent Executive Producer

    Various Hispanic Agencies

    San Antonio and Austin, TX

     

    Produced national Spanish-language broadcast, content, and print work for clients such as Chevy, Marshalls/TJX, Mars Food, Pedigree, Kimberly-Clark, Post Foods, General Mills, Coors Light, and NBA.

     

    2006 - 2009
    Director of Broadcast Production

    TracyLocke Advertising / N-Gen Studios

    Wilton, CT

                                    

    Created and established innovative agency-wide broadcast processes that helped drive efficiencies and greater ROI.

     

    2005 - 2006

    Head of Business Development

    Company 3 / Ascent Media

    New York, NY

     

    Responsible for the development of new and existing businesses across the US to drive sales of $3M per year.

     

    2000 - 2005

    Executive Producer
    Ogilvy & Mather
    New York, NY
     

    Managed all aspects of production for broadcast projects for American Express, Kimberly-Clark, Kraft, AIG, Motorola,

    Miller Brewing Company, and pharma brands.

     

     

     

    LANGUAGES

    Fluent in English and Spanish

     

     

     

     

     

  • TRADITIONAL

  • WEB | SOCIAL

  • PHOTO / PRINT

  • USER EXPERIENCE

  • BROADCAST PROGRAMS

  • Connect With Me

    mayrahouse@gmail.com

    1.914.420.3030

    http://www.linkedin.com/in/mayrahouse
    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More